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3 Marketing Strategies That Will Upgrade Your Online Store

3 Marketing Strategies That Will Upgrade Your Online Store

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Content:

Making a list of marketing strategies is very easy. We mean, everyone knows the basics like social media, SEO or email marketing, but how do you implement these strategies? What are the specific marketing techniques that not only succeed but lead you to the highest level of growth? 

In this article from صمت, we'll break down ideas on how to raise the bar for your business using the most popular marketing strategies in 2022. 

note: If you are new to the field of marketing, we recommend requesting a free consultation with the صمت team to discuss your ideas and business and chart the right start for it.

1. Social media

Do you think managing your social media is as easy as posting content once a day? It is of course not. 

When it comes to social media, your marketing strategy shouldn't just be that you need to have a properly drawn-out plan in place.

Each social platform has a specific target audience, so if you are an online fashion retailer, you probably won't get most of your sales from LinkedIn, which serves more B2B audiences (from business to business), instead, you will focus on visual platforms like Instagram, Facebook, and Pinterest. 

Your best post is likely to be on Instagram, the best performing ads will likely come from Facebook, and may drive a lot of traffic from Pinterest (which you can then retarget with Facebook ads).

So, once you know the platforms that match your specific business activity, then it's time to focus on your marketing strategies.

And you must know the answers to the basic questions needed to build your plan for managing your social media accounts: What kind of content should you post? And what tactics should you implement to increase growth? And how often should you post?

What online marketing strategies should you try for social media? 

  1. Share the content generated by the audience who uses your products or services: It is certain that when your customers like one of your products greatly, he will talk about and promote it, whether through word-of-mouth marketing or by talking about it through his account on social media, then you must reflect the increased trust between you and between your customers and encourage you to publish the content provided by one of your customers speaking about you, your store, or one of your products or services.
  2. Take a look at your demographics: It is very important to know the answer to this question: Who are your social media followers? 

If your target audience is between the ages of 22 and 28, they will have different needs and interests than if they are between the ages of 44 and 55, and they are likely to be on different social networks as well. You can use social analytics tools such as Sprout Social To get an in-depth look at your customers.

  1. Create a social calendar: How many times do you post each day? What type of content do you share? If you find Wednesdays to have the most engagement, you may choose to share a video on Instagram on that day, as videos tend to have high levels of engagement. 

When you discover the type of content your audience responds to, you can better optimize your social calendar to achieve maximum results. The benefit of planning your social strategy ahead of time is that it helps you maintain consistency and balance in your marketing activities.

2. Search Engine Optimization 

What is more powerful than social media in driving traffic to a website? The answer is SEO. 

Yes, it will not bring you results on the first day, but marketing strategies are not about short-term results, but rather about planning for future growth.

Most online retailers focus on instant gratification when it comes to building their online stores so they can run Facebook ads and launch them daily, but if you really want to keep acquisition costs low, SEO is your best bet.

The good thing about SEO is that it is actually not about choosing the keywords for your specific niche but broadening it a bit. For example, if you have a sports-related store running, you will not only focus on keywords related to your products but also keywords related to fitness or weight loss. why? Because SEO is all about gaining new traffic, not just sticking with your exact audience.

By having content about weight loss, there is still an opportunity that you can introduce the concept of sports supplies as a potential weight loss method that allows you to target a wider audience who may still be interested in your products.

So what are SEO marketing strategies?

  1. Content freshness is the power of SEO: It requires you to update old content on your website to make it more relevant to your target audience, so you should delete some old sections and replace them with more updated content for current trends and what result will you get from that? You'll be rewarded by Google by getting you ranked first in search results, which will give you a surprising boost in traffic, considering that updating content is just as important as creating new content.
  2. Add SEO tools like Plug In SEO or SEO Manager So that you can regularly perform quality checks on the SEO of your online store, although these tools will not tell you your work performance, they will inform you of any SEO mistakes you make, for example, there is a common SEO mistake that Many shoppers is adding a product copy

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